Advertisers

Contact

+1 (905) 721 1144
+1 (877) 721 1144
All About Web Services
113 Bloor St. East.
Oshawa, Ontario
L1H 3M3
info@canada150years.com

 


Recent Blog posts

Polling

What is your favourite thing about Canada?

Our secularism and respect for others beliefs! - 20%
The beauty and diversity of our land! - 0%
The diversity of the People! - 0%
The good things we do around the World! - 0%
The safety and security I feel! - 20%
All of the above!!! - 20%

Total votes: 5
The voting for this poll has ended on: July 31, 2017

Latest News

Cost of 'Canada 150' commemorations to come out of military's operations budget

Ryerson wins bid to host 2017 humanities conference

Tribunal sides with BC First Nation in historic land-claims fight

"The Future of the Spirits Market in Canada to 2017" is now available at Fast Market Research

Federal funding puts Trans-Canada Trail back on track

Off to Ottawa for Canada's 150 years discussions!

Queen Victoria’s Dad Lived in Ca

Dr. Margaret Conrad

Our partner, Canadian Mosaic, on

Ottawa Trip

The story of Canada in Oshawa

Thunder Bay selected as host of 2017 18U Baseball World Cup

Regina on track for 3% vacancy rate before 201

MarketResearchReports.com: Life Insurance in Canada, Key Trends and Opportunities to 2017 ...

Time has come to look past Obama to reboot Canada-US trade: Jim Prentice

150 years of Greek Presence in Canada (Video)

Full text of Finance Minister Flaherty's 2014 budget speech

Lisée: Beware Canada's promises to Quebec

Can It Be? Pigeons, Geese And White-Tailed Deer Were Once Rare

10 Vintage Photos Of Canada That Prove The Country Looks Good Young Or Old

Market Report, "Aggregates in Canada to 2017: Market Databook ...

Research and Markets: Construction Wood in Canada to 2017 ...

New Market Report: Motor Vehicle Part Market in Canada to 2017 ...

Badly wanted: Party planner for Canada's 150th: Mallick

2014 Canadian budget expected to keep 'starving the beast'

Canada 150 celebrations: Your responses

Is the Conservatives' Canada 150 roadmap out of step with public?

Victoria Symphony conductor Tania Miller to step down in 2017

"Debit Cards Market in Canada to 2017: Market Brief" Now Available ...

National Bank, Toronto-Dominion Price Debt Offerings

Canada Summer Games in Kenora?

History museum gearing up for largest exhibit in Canadian history

Now Available: Gas Utilities in Canada

FW: Google Alert - Canada 150 years

"The Future of the Syrups and Spreads Market in Canada to 2017 ...

The Future of the Suncare Market in Canada to 2017 - New Study ...

Need to know what Tourism will be like for Canada's 2017 birthday?

Begin thinking about Canada's 150th

Connection the Trans Canada Trail by 2017 | Winnipeg Trails ...

Canada's 150th birthday: Prize money offered for best logo

Prime Minister visits Fort Langley Monday

War commemorations may tax Canadian Forces resources ...

Celebrating Sir John A. Macdonald's birthday - and his legacy

Canada's greatest aeronautical achievement was the CF-105 jet fighter the Avro Arrow

Research and Markets: Bricks and Blocks in Canada to 2017 ...

The Future of the Soy Products Market in Canada to 2017 - New ..

PM committed to honouring defining moments in Canadian history ...

Ticket sales strong for 2015 world juniors in Montreal and Toronto

Ticket sales strong for 2015 world juniors in Montreal, Toronto

Best Places to Travel in Canada: 2014

 

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts, including some of the organizers of the annual Small Business Influencer Awards.

Small Business Event Planning: What to Do First

Decide upon your target audience before anything else.  The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place in terms of format, content, prices, location etc. This structured approach will also help you to stay focused on achieving specific goals and not allowing the scope to become too broad or watered down.

Make a list of details — everything including lighting and public transportation, to content and refreshments.  When you decide to have an event, everything matters. From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand.  Making a list will ensure you don’t overlook things.

Have a clear business purpose for holding the event.  Before you can begin planning a successful event, be clear on why you are doing it in the first place, because every decision after that should support your main goal. Is it lead generation? Is it to create awareness of your company or a particular product?  Is is to develop customer loyalty? Or do you simply want to make money (which is okay too)?  And make sure the team is aware of the purpose, so that you don’t have “scope creep.”

Watch out for other industry events when scheduling.  Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.

Be flexible with changes in size, location and other details.  As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place.  Some flexibility is necessary.

Know your limitations. We all know the goal is to throw a great live event. To that end, we also have to be aware of what we can or cannot realistically do — be it budget … or time-wise. If you decide to throw a live event in a week’s time, plan for a more intimate affair. If it’s a big event, prepare several months ahead. If the budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work.

Create SMART goals.Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are an amazing way to share your brand, connect with your target market, get feedback on your product (and more!), but you need to know what you are trying to achieve. Stick with SMART goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals. 

Testimonials